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Top 5 Library FAQ's:
Market Segmentation & Overviews
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Market Potential Index (MPI) for Emerging MarketsFrom globalEDGE. For international markets research.
Marketing Strategies (legal, political, economics, etc)
Locate articles on various aspects of marketing strategies in these resources.
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One Business (ProQuest) This link opens in a new window
Provides access to scholarly journals, eBooks, trade publications, tax law resources, dissertations and conference proceedings, and videos. Content includes company, industry, and country overviews and reports, business trends, marketing, economic conditions, accounting and finance. This database combines several previously standalone databases including ABI/INFORM, Accounting Tax & Banking, and Asian & European Business.
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Business Abstracts with Full Text (EBSCO) This link opens in a new window
Provides full-text articles, product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews, and reports including graphical content. Subjects include finance, management, international business, human resources and marketing.
