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J. Robert Van Pelt and John and Ruanne Opie Library

SS/MGT3650: Trademarks

Activity #1

Your startup beauty products business is really taking off. You decide to invest in a new logo - something simplistic that conveys peace and beauty. The designer you hire hands you a beautiful silhouette of a dove. Are there any existing trademarks that you may be infringing upon if you use this logo?

  • What design search code would you use? 
  • What international class do you products fit within?
  • What words describe this mark?
  • What other refinements might be useful?

Assignment: Activity #2

You’ve just started an apparel company that focuses on items made from wool. You’d like to trademark your logo. The design consists of squares arranged in the form of a human - the “pixilated man.” Is there a likelihood of confusion with existing live trademarks that might lead to a federal registration refusal?

Please answer the following questions: 

  1. What field codes could you use to refine your search? 
  2. What design search codes could you use to narrow down your search? 
  3. What descriptive words can you use to narrow your search?
  4. What boolean logic, modifiers, and/or truncation could you use to refine your search?
  5. What is the most challenging thing for you about using TESS and these search tools?
  6. Is there a likelihood of confusion? Why or why not?
  • Don't forget the TESS help menu for info on how to search each field correctly!

Take a screenshot of your search history and/or a similar trademark record when you feel you have sufficiently refined your results to answer the question.