MKT4200 Business to Business Marketing: Business Research Resources

700+ industry research reports offer the very latest content on every U.S. industry. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more.

Vast listing of companies by geographic location, industry and products. Gives the ability to search for suppliers by characteristics such as woman-owned, veteran-owned, African-american owned, etc.

Combines multiple business databases providing access to scholarly journals, eBooks, trade publications, tax law resources, dissertations and conference proceedings, and videos. Company, industry, and country overviews and reports. Information sources in multiple business-related subjects including: business trends, marketing, economic conditions, accounting and finance.

Contains full-text articles as well as providing product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports, all covering business-related topics including finance, management, international business, human resources and marketing. Full text also includes charts, graphs, photographs and other graphical content.

Offers a variety of ready-made and customizable reports based on Census data. Use to identify patterns and trends regarding household expenditures, market penetration and location of goods and services. Provides demographic information including population, income, housing, race, consumer and business information, earnings and expenditures consumer earnings and expenditures, and other statistics for states, counties, census tracts, and other U.S. geographic areas.