Trademark Books
Trademark Law: An Open-Source Casebook - 7.0 by
Trademark Law: An Open-Source Casebook is a free, “open” textbook designed for a four-credit trademark course, which is what I teach at NYU School of Law. Model syllabi for four-credit and three-credit courses are available in the Faculty Resources section of this website.
Publication Date: 2020
Patent, Copyright and Trademark by
A plain-English guide to intellectual property law Whether you are in the world of business or creative arts, you need to understand the laws that govern your work. But given the convoluted terminology that surrounds patents, copyrights, trademarks, and other intellectual property rights, this isn't easy. Enter, Patent, Copyright & Trademark, which explains: what legal rights apply to your creations, products, or inventions the scope of copyright protection how trademark law works, and what trade-secret law protects. Here, you'll find plain-English definitions of intellectual property law terms, straightforward explanations of how intellectual property law affects online content, and much more. The 15th edition is completely updated to provide the latest laws, court decisions, and sample forms.
ISBN: 9781413324624Publication Date: 2017-12-30
Why Register Your Trademark?
A trademark does not have to be federally registered in order to be protected. In most cases, just having a history of using a trademark provides "common-law" protections.
So, why bother with the time and money involved in federally registering a trademark?
- Only federally registered trademarks get to use the ® symbol, which indicates that your trademark is federally registered and reduces the chance that another business or individual will adopt a similar trademark.
- Your trademark will appear in a search of the USPTO trademark database, which will also reduce the chance that another business or individual will adopt a similar trademark. Additionally, the USPTO will reject the application of a trademark too similar to yours.
- Federal registration allows the trademark holder to recover up to triple damages and attorneys’ fees from an infringer.
Searching for US Trademarks
- USPTO Trademark Search DatabaseThis new database replaced TESS in November 2023.
State of Michigan Trademarks
Trademark registration can also be acquired at the state level. State registration is only suitable for business that is conducted entirely in-state. The Department of Licensing and Regulatory Affairs (LARA), within the Secretary of State's office, manages trademark registration for the state of Michigan.